Bitwise Asset Management, a hopeful contender for a Bitcoin (BTC) exchange-traded fund (ETF), has launched the first ad for a Bitcoin spot ETF product.
Bitwise Asset Management, a hopeful contender for a Bitcoin (BTC) exchange-traded fund (ETF), has launched the first ad for a Bitcoin spot ETF product. The ad features actor Jonathan Goldsmith, famous for his portrayal of "The Most Interesting Man in the World" in Dos Equis beer commercials.
The campaign, titled "Bitwise Is Interesting," will be displayed across various platforms including television, social media, and digital channels, with prominent business news networks such as CNBC, Bloomberg, and Fox Business Network showcasing the ad.
With the Securities and Exchange Commission (SEC) yet to make a decision on the Bitwise Bitcoin ETF application, the potential approval of physically backed Bitcoin ETFs could be a significant milestone, with Galaxy Digital projecting $14 billion of inflows in the first year of launch.
Bitwise is among more than a dozen potential Bitcoin ETF issuers awaiting approval from the SEC, including BlackRock, ARK Invest, WisdomTree, Valkyrie, Invesco, Galaxy Digital and more. The anticipation of an imminent approval has led to Bitcoin rallying in recent months, with BTC up over 18% in the past 30 days.
Let us know what you loved about this article, what could be improved, or share any other feedback by filling out this short form.
This article contains links to third-party websites or other content for information purposes only (“Third-Party Sites”). The Third-Party Sites are not under the control of CoinMarketCap, and CoinMarketCap is not responsible for the content of any Third-Party Site, including without limitation any link contained in a Third-Party Site, or any changes or updates to a Third-Party Site. CoinMarketCap is providing these links to you only as a convenience, and the inclusion of any link does not imply endorsement, approval or recommendation by CoinMarketCap of the site or any association with its operators.
This article is intended to be used and must be used for informational purposes only. It is important to do your own research and analysis before making any material decisions related to any of the products or services described. This article is not intended as, and shall not be construed as, financial advice.
The views and opinions expressed in this article are the author’s [company’s] own and do not necessarily reflect those of CoinMarketCap.
