The Solana-based meme coin Morning Routine (ROUTINE), launched on March 21, 2025, has quickly become a sensation, reaching a $19 million market cap by March 23.
The Solana-based meme coin Morning Routine (ROUTINE), launched on March 21, 2025, has quickly become a sensation, reaching a $19 million market cap by March 23. The coin’s rise is tied to a viral video by fitness influencer Ashton Hall, who posted an eccentric morning routine featuring two ice water facials. The video, originally shared on TikTok in February, became a massive hit after being re-uploaded on X (formerly Twitter), garnering over 667 million views in just four days. Hall’s unusual habits, such as starting his day at 3:52 a.m., drinking Saratoga Spring Water, and wiping a banana peel on his face, quickly captured the attention of viewers.
This viral moment spurred the creation of the meme coin, which took off immediately upon launching. ROUTINE’s market cap hit $19 million, but it soon retraced by 57%, settling at $8 million, only to surge by nearly 88%, reaching $15 million by Monday. The volatility of the coin has led to profitable gains for many traders, with over 100 individuals reportedly earning more than $10,000 from the rise. The spike in activity has also influenced other meme coins, with tokens like Fartcoin (FARTCOIN), SPX6900 (SPX), and Bonk (BONK) showing impressive recoveries, climbing 80%, 68%, and 23% respectively.
Alongside ROUTINE, another meme coin, Saratoga Spring Water (SARAGOTA), linked to the brand Hall drinks in the viral video, also gained traction. By March 23, SARAGOTA reached a $3 million market cap. This wave of action in meme coins, following months of negative price action, has reignited interest in the market. However, not all meme coins have fared well. Toshi (TOSHI), Unicorn Fart Dust (UFD), and Fwog (FWOG) saw their value drop by 17.7%, 15%, and 6%, respectively, over the past week.
The meme coin revival has raised questions about the tokens’ potential beyond speculation. Inspired by the success of meme coin launches, Pump.fun has introduced Pump.Science, a decentralized platform aimed at funding scientific research. The platform offers supplements created by researchers, with the first product related to human longevity becoming available for purchase on March 21.
This resurgence in meme coins has traders speculating whether it marks the start of a new phase of meme coin mania, similar to the hype seen in the previous year.
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