OpenSea has officially launched its new OS2 platform, introducing a redesigned user interface along with an experience points (XP) system aimed at enhancing user engagement.
OpenSea has officially launched its new OS2 platform, introducing a redesigned user interface along with an experience points (XP) system aimed at enhancing user engagement.
Currently in private beta, the platform grants priority access to holders of Gemesis NFTs, while other users remain on a waiting list.
The launch follows OpenSea's acquisition of the Gem NFT platform, which was subsequently rebranded as OpenSea Pro. Earlier, OpenSea conducted a blockchain snapshot of 49,785 wallets holding Gemesis NFTs, confirming eligibility for early access to the OS2 platform, as announced on X.
The XP system allows users to accumulate points through various activities, including listing items, making offers on collections, and providing feedback to developers via the official Discord channel.
This initiative appears to mimic strategies employed by competing platform Blur, which has gained significant traction in the NFT marketplace.
OpenSea, which held over 90% of NFT marketplace volumes in 2022, has seen a decline in its market share, dropping to 33%. In recent months, Blur has outpaced OpenSea in monthly trading volumes, with Blur recording over $317 million in Ethereum trading volume in January 2025, compared to OpenSea’s $152 million for the same period.
OpenSea laid off half its workforce in November 2024, as the company shifted its focus toward the OS2 platform.
While speculation surrounds the potential for token rewards tied to the XP system, OpenSea has not clarified its long-term objectives beyond promoting platform activity. The company has historically operated without a token.
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